Table of Contents
- Prospection is Painful for Sales - Spammy for People - Banned by Platforms
- Everything starts with a human relation.
- People invest in a sustainable relation, not a product
- Community is the new Goldmine
- Build your future friends, passion, role models, and business partners
- Platforms vanish but people remain
- Protect the access to the community that you built
Do not index
Do not index
Prospection is Painful for Sales - Spammy for People - Banned by Platforms
It is more and more easy to find out people you don’t know on internet, expecting baiting a hook and catching a big fish… That is the way many so-called “experts” explain how to make social selling today. Anyone can have access to thousands of people thanks to social medias, people are now accessible almost anywhere in the world. LinkedIn, as the first professional social network, gives you access to more than 1 Billion professionals, and grow fast as 3 new people join the platform each second!
As many people want to get a part of this big cake, you have hundreds of automation tools to support lead generation despite LinkedIn intents to stop it. More is not better when we think about building a sustainable business relation. Most of tools don’t care about people. There is only one objective, convert a maximum of people in a minimum of time to have the opportunity to sell something that people probably don’t need. No matter how much it costs. Who cares?
LinkedIn and other platforms are struggling to maintain a high-quality network of connected people to keep their audience. Inbox are plenty of job offers, exceptional services, or event invitations… Most of people start selling or pitching straight away whereas nobody cares. Seriously – who expects you to be interested in a sales pitch from someone you just met? Is that sustainable? We don't think so.
Everything starts with a human relation.
People invest in a sustainable relation, not a product
Outreach is the Art of getting interest from people don't know you. Till now technology was a key asset to build a great company. Keep it secret, patent an innovation, as the value was in the technology.Today, Technology is superseded by the brand in a more and more connected world. This has started by social networks leveraging for B2C, then B2B giving birth to new jobs: influencers, copywriters, ghostwriters, growth hackers…
Your employees are your company representatives and the way that they interact on the social medias reinforces the awareness of your company brand.
The relation that we have with our business has evolved. The boundary between our personal and professional life does not exist anymore. Digital & Social revolutions contribute to this new paradigm:
- we don’t want a colleague, but a friend
- we don’t want a job, but a passion
- we don’t want a boss, but a role model
- we don’t want a tool, but an experience
So what does it mean for business?
Community is the new Goldmine
Build your future friends, passion, role models, and business partners
Product Led Growth, aka PLG, trend relies on a strong a community. PLG is the art of building a product that sells by itself, relying on the word of mouth as the main customer acquisition channel. Most of the recent successful companies are based on a PLG strategy. In this approach, the community of users is a key component of the success. No Community, no Sales. The product or service has to be drastically promising for a core users. But the story behind the product and the associated team matters even more. First adopters will attract new people who will share the same passion for the team behind the product. Your best asset today is your community, people that will never consider another solution than the one you provided them. They have faith in the team. This is powerful, a religion that many companies understood before others… And that is becoming the main stream in doing business.
A Community will be your strongest company asset.
- They will inspire you to get new ideas
- They will recommend you to get new talents
- They will defend you when haters will dare bother you
- They will buy and recommend your product rather than the one from someone they don’t know
Community is a powerful instrument, so why do you let someone else (platform owners) take the control on it?
Platforms vanish but people remain
Protect the access to the community that you built
The challenge is no more to create yet another platform, but the ability to reach out people where they are and be connected, wherever they are. Find people that bring you value, follow them and talk to them about something matters to you. You do need a privileged channel to that people wherever they are.
In most of the social medias, you have the “Dark Social”, your personal inbox, and this is actually your real community. People with whom you have a close one-to-one discussion, like your personal contact directory in your phone. You know people and they know you. Social medias objective is to gather people are consuming the same content. More haters you generate, more comments you get, and more visibility you have. You have to choose people that you want to join your own social network, your community.
The future of social networks is not what you see today. It is the sustainable relation you build with people you have chosen. People you will accept in your private network, your digital home.
So Own it and Protect it.
Reachy.ai has been created to help you to get back the control on your social community and make your digital relations honest and sustainable.
Reachy.ai is:
- Your Community creation & nurturing solution - Not a spamming prospection tool
- Your B2B social networks contacts directory to preserve the access to your community - Don’t let LinkedIn, Twitter, or Whatsapp own your professional network
- A Decentralized desktop application to keep your data & privacy with you - Not a cloud-based platform that you have to trust.
- Unlimited Free of charge against some force from the users by promoting it - Don’t try to find the pricing page.